The Benefits Of SEO To Improve Brand And Sales

By [http://EzineArticles.com/expert/Geoff_Tims/1779731]Geoff Tims

A recent report found that tens of thousands of small businesses around the world don't have a website. Considering over 3 billion people use the Internet, and a large portion of those people using it to buy products and services, that report is shocking. With the Internet being the biggest selling platform in the world it is important for any business no matter how big or how to small to have a website.

There are many reasons why some small businesses do not have a website, and they include:

1. Some small business owners don't understand how important having a website is

2. A lot of small businesses believe websites are still expensive

3. Some small business owners believe they would have to hire a professional person to manage their website

4. Technophobia - some business owners have a fear of modern technology

5. Some business owners believe they would need a lot of training to manage their website

Websites have come a long way in recent years, not only do they look better and are more user-friendly for the customer to use, but they are also very easy for someone with no or little experience to manage. One major fact that has happened in the last few years is how inexpensive a website has become. No longer do small business owners have to pay tens of thousands of dollars to have a website built, they can now have a site built from as little as one hundred dollars. With a little experience, and with all the tools around, some business owners can build their own website.

Many small businesses who sell to their local area believe a website is a waste of money, and local media advertising is more beneficial to their needs. However, out of the one billion searches done on a daily basis, 20% of them are people looking for local services and products. That means a website is important to any type of business no matter if they are selling locally or nationally.

The report also found that many small business owners believe all they need to increase sales online is to have a website built. However, according to SEO experts, that's not the case.

If a business has a website, and it's not gaining traffic, then that is just as bad as not having a website. There are hundreds of thousands of companies out there that build websites. However, a much smaller percentage of those companies optimize the site for search engines.

It is a huge mistake people make when ordering a website and an easy one to make, but it could also be an expensive mistake with the loss of sales. That is why it's important when looking for a company to build a website to ask if they optimize the site.

If a website has been built and is not performing then, that could mean it hasn't been optimized for search engines.

So how important is SEO (Search Engine Optimization) to a business?

1. Branding - When a website has been optimized for search engines, it can increase the branding of the business.

2. Traffic - One of the main reasons why a business has a website is to increase sales, but if that website is not generating enough traffic, then the business will not increase their revenue. By using SEO techniques, the website will become more popular in Google, which means it will be easily found.

3. Sales - The more sales a business receives, the more profits they make. That has always been the rule of business. Websites have helped all types of business to increase their revenue, and that is why bigger companies have special SEO departments. By using SEO techniques, the website will be found ahead of the competition and hence will increase their sales.

4. Reducing media advertising cost - Before the Internet came along the only real way to promote a business was through television, radio, and newspaper advertising. Now those types of media outlets have seen a huge drop in profits due to more businesses turning to the Internet to market their products and service to a wider audience for a lot less outlay.

No matter what size a business is, or what they sell, a website is an important tool to have, and to compliment that tool; the website should be optimized for search engines to gain traffic.

Top 10 SEO are based in Australia and help small business owners around the world increase their Google ranking through SEO techniques. They offer affordable website design and SEO services.   https://top10insydney.com/seo

Article Source: [http://EzineArticles.com/?The-Benefits-Of-SEO-To-Improve-Brand-And-Sales&id=9173990] The Benefits Of SEO To Improve Brand And Sales