By [http://EzineArticles.com/expert/Stephen_James/2300988]Stephen James Search Rankings and Outcomes Search Engine Ranking plays a major role when you want to develop a sales pipeline. It increases your visibility to your targeted audience and helps develop potential sales leads. Ranking depends on various factors such as when did the website launched, how much SEO activity you did previously, how much content is there in the website, how many index pages are there on the website and most importantly the keywords used. However, every entrepreneur wants outcomes rather than outputs. Ranking higher is the output; increase in the leads and sales is the outcome. So, consider hiring an SEO firm that not only focuses on outputs but also emphasizes outcomes. How Long Does SEO Take to Start Working? Obviously, every business owner will be excited to know when they can get leads and sales after initiating the digital marketing. But, the truth is, immediate results are hardly possib...