By [http://EzineArticles.com/expert/Omkar_Nath_Nandi/2122807]Omkar Nath Nandi Search engine optimization (SEO) is the art of ranking your site in the organic search engine results. Regardless of the size of your business, it's paramount that you invest in SEO. Some of the benefits of investing in it include: It's affordable Since properly done SEO can earn you profits for years, many people have the impression that SEO is expensive. Far from this. If you have the time, you can do it by yourself thus you don't need to spend any amount of money to improve the ranking of your site. All you need to do is create great content that attracts natural links from reputable bloggers and leaders in your industry. You should also properly design your site so that it's user-friendly. SEO is in demand According to analytic results, over 64% of website visits come from referral traffic resulting from search engine results. This means that if you properly optimize your sit...