SEO For Beginners: 4 Tips For Optimizing Your Website

By [http://EzineArticles.com/expert/Blake_N/1671188]Blake N

SEO specialists are in higher demand than ever before. Content writers are finally able to work at home and spend time with their children because they have discovered the secrets to optimizing web sites. Marketing companies continue to grow as more companies try to increase their online presence through key marketing strategies and SEO. What many people do not realize is that there is no secret behind what a marketing agency does.

A marketing agency may have more experience in optimizing a website than the average person, and a content writer may have more experience coming up with creative ideas, but most people can start to optimize their website without ever taking a class.

Keywords

Key words are one of the most basic things that you need to know about increasing traffic. These words are the words that a marketing agency inserts throughout websites and blog posts. Then, when people type them into a search engine, the websites with keywords pop up.

Take the time to think about what internet users are searching for, and those are the keywords that you need to blend into your blogs and titles. You can also use keywords in meta tags, picture descriptions and tags. Just like with branding, everything should be consistent.

Relevance

Keywords are important, but they need to be relevant to your website. For example, if you have a website about plumbing, there is no point in including keywords about living room lighting. All of the keywords that are included in pictures, tags and throughout the website should be consistent with the content on the website. Inserting keywords that are not relevant will lead to lower rankings and frustrated clients.

Unique Content

Long ago, websites would simply copy information from one website to another and search engines would not know the difference. Those days have been long gone. Now, unique content is what search engines look for, and it is what marketing agencies in the city tell their clients is a must have. When search engines pick up on duplicated content, it results in the newest web page being ranked lower in search engine results and receiving less traffic. Instead, guarantee that all the content on your web site is 100% unique by using a program such as CopyScape.

Engagement

Google, the search engine that is responsible for a large part of internet searches across the world, is slowly beginning to take engagement into account. This is based on how long a reader spends on your page. In order to increase engagement, make sure that your web site provides useful information.

For example, this article tells you how to use optimization techniques to increase traffic to your website. If this article did not give information that you consider useful, you would not still be reading it. Your potential clients look at your website the same way. If the information is not useful, they will hit the back button and your engagement rate will be low.

Optimizing a website can be time-consuming, and does have a learning curve. Simply inserting keywords is not enough to see a significant increase in traffic. An expert will use these same tips, but there is often more to it than just these four tips. On the other hand, these four tips are still guaranteed to make a difference. If you are looking for more traffic but do not have the funds to hire a professional just yet, get started on your own with these four tips.

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Article Source: [http://EzineArticles.com/?SEO-For-Beginners:-4-Tips-For-Optimizing-Your-Website&id=9475637] SEO For Beginners: 4 Tips For Optimizing Your Website