By [http://EzineArticles.com/expert/Blake_N/1671188]Blake N Branding has become a popular topic among businesses in recent years, but it has been around for decades. Everyone with a business has heard the term "branding", but there are quite a few definitions to this common business term. Some view branding as simply coming up with a logo while others may think of a slogan. Branding does involve designing a logo, but it also involves associating certain feelings with a brand. Leading marketing agencies specialize in helping businesses discover a brand, and then give them the advice that they need to keep that brand and build a loyal client. These popular strategies are some of the techniques used by leading agencies. Brand Strategy Before you and the marketing agency that you hire, starts to build your brand and design a logo, they will often have a consultation to develop a brand strategy. This brand strategy will consist of everything that you want for your busi...